Sanat has spent his career building brands that mean something. As a co-founder of a creative advertising agency, he has shaped the voice and identity of startups, D2C, and consumer brands across India, driven by the conviction that good design isn't decoration, it's direction.

But before the briefs and boardrooms, there was the road. Sanat has been riding since he was old enough to get on a bike, and that love has never left him. He understands viscerally what it means to ride, the clarity it brings, and the risks it carries. At CGC, he channels that understanding into every touchpoint: from the brand's visual language to the story it tells the world. For Sanat, Clean Gear Company isn't just a venture. It's the intersection of craft and conscience.

Numbers have always been Gaurav's language, but riding is his first love. A seasoned finance professional with years of experience across financial planning, strategy, and business operations, Gaurav brings the kind of rigor that turns ideas into viable, scalable businesses.

On weekends, you'll find him on the highway, not the spreadsheet. His years on the saddle have given him a rider's perspective on what the ecosystem is missing: accountability, hygiene, and care for the gear that protects you. At CGC, he stewards the financial architecture that makes the mission sustainable, because a better rider ecosystem needs more than passion. It needs a plan.

Few people understand discipline and precision the way a commercial pilot does. Durgesh spent years navigating the skies professionally, where safety protocols aren't suggestions, they're survival. That same mindset followed him into his second career in cybersecurity, where he works to protect systems and the people who depend on them.

Riding has been the constant through it all. Whether on a long-distance highway run or cutting through the city, Durgesh has always believed that safety on the road deserves the same seriousness as safety at 35,000 feet. At CGC, he applies his exacting standards to the technology backbone of the business, and to the broader mission of making every ride a safer one.